UPCLASSICS

We created a platform to introduce the international brands to our region in form of events, pop ups and gatherings. Therefore we built UPCLASSICS that started as a multi-brand online shop and developed it to a figurehead for everything that stands for the streetwear culture.

COLLABORATION

Carhartt WIP x upclassics 15’
The Hundreds x amongst few 16’
Sole DXB x Carhartt WIP 16’
Carrots x upclassics 17’
The Hundreds x upclassics 17’
Carhartt WIP x upclassics 17’
Nike x Tubelaces 17’
Karl Kani x amongst few 19’
Carrots x amongst few 19’
Chi Modu x amongst few 19’

IN-STORE EVENTS

Jason Markk Activation Concepts Store 17’
Jason Markk Activation Nike Store 17’
Nike Beacon Store Opening Jason Markk 18’
Nike Air Max Day 19’
Harvey Nichols Carhartt WIP Print Screening Special T-Shirts 19’
Harvey Nichols Doha Stussy and Chinatown Market 20’

EVENTS

The Mine PopUp 15’
Sole DXB 15’’
Write & Ride Skate and Graffiti Event 16’
A4 Space POPUP 16’
Al Serkal POPup 16’
Sole DXB 16’
The Mine PopUp 17’
BANNED DXB PopUp 17’
The Mine RAMADAN NIGHTS PopUp 17’
Al serkal PopUp 17’
KHAZZAN PARK PopUp 17’
Sole DXB 17’
Seven Fortunes x Stussy PopUp 18’
Tom & Serg x Carhartt WIP PopUP 18’
Nashaatt Skate Event 18’
One Life Popup 20’