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GRAMICCI X THEGOODLIFE STORE INSTALLATIONS 2024

In mid-October, we unveiled a custom retail installation for contemporary outdoor brand Gramicci at featured at thegoodlife store in Al-Qouz, Dubai. At the core of the installation was a 2x1.1 meter styrofoam boulder, meticulously designed and crafted in-house to reflect the rugged aesthetic and climbing heritage of the brand.

The boulder was custom spray-painted with earthy tones, creating a dynamic and immersive texture that captured the essence of rock climbing. To further enhance its authenticity, the installation was adorned with climbing harnesses and vibrant climbing ropes.

The one month store installation attracted both outdoor enthusiasts and fashion-forward shoppers, blending Gramicci's rugged outdoor DNA with its modern, lifestyle-driven designs.