CARHARTT WIP ‘PRECIOUS’ GLOBAL SCREENING 2024
Following the global premiere of Carhartt WIP's latest feature skate film 'PRECIOUS', we coordinated select regional screenings of the film with partners and friends. Bringing together our network of regional influencers and social touch-points we were able to organize 4 screenings across 3 countries in our regions, amassing nearly 700 attendees in total.
Our Istanbul screening took place in an 800m venue and was equipped with an indoor half-pipe, flatrail, curb & ledge. The screening recorded +100 social media mentions. The film was followed by skate and graffiti activities, and a late-night DJ set as a testament to Carhartt WIP’s subculture influences.
The Dubai screening was equally as successful, featuring panel talks hosted by local skater Karim (@nawstique) with skate community leaders Habibi Skate Shop & Casino Hardware. The screening included a community BBQ and cafe.
Last but not least our Jeddah & Riyadh screenings collaborated with prominent skate shop Siteen St. and skate crew ‘Sandlifers’ to create an engaging atmosphere which included snacks & store-front skate activities.
