HUF SPRING 2021 COLLECTION


For the Spring 2021 collection, HUF looks to the 1997 TransWorld skate video ‘Interface’ for inspiration. Featuring a section with HUF founder Keith Hufnagel and friends in New York, the video is mixed with late-90s computer themed montages, digital fonts, inverted graphics and desktop icons. The video released at the dawn of the year 2000, when computers in every household became the norm and the Y2K computer bug was predicted to cause havoc on the world.

Throughout the Spring collection, the ‘Interface’ theme can be seen by infusing a core-based color palette with artificial tones. Cut-and-sew pieces incorporate technical trims, color blocking, and graphic-heavy seasonal patterns that feature digitized and inverted florals, and computer generated 3D art. Classic HUF logos receive millennium-era inspired graphic treatments with nods to late-90s and early-2000s pop culture, while references to the Y2K hysteria can be found throughout the collection’s printables.

‘Interface’ is not only a classic skate video, but also serves as a reminder to a distinctly different, digitized time. Dial up some HUF computer nostalgia this Spring.

 

 HUF COLLECTIONS

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Collaborations

SPRING 2025
SUMMER 2025

 

HUF presents its Summer 2021 Collection, a retro-inspired range of apparel and accessories celebrating the brand’s roots through the lens of early-Internet aesthetics.
Expanding on themes explored in Spring, the summer collection looks to turn-of-the-millennium skate, streetwear, and digital movements to offer up throwback silhouettes with a modern twist. An off-kilter color palette juxtaposes core tones with bright highlights and acid-washed pops as a nod to underground house and hip-hop. Seasonal motifs include a dreamy summer daisy floral-print spanning all categories, with bold color-blocking and branded stripes providing an elevated touch to 90s heritage cut-and-sew.


Lo-fi tech materials play out across UV-activated color-changing tees and “holoshine” foil-prints, while reflective 3M hits are applied to a camouflage vest, shorts, and hat to refresh tactical military garments. Vintage sportswear is referenced in classic basketball and football jerseys, while OG HUF logos are given the cyber-spin through digital fonts, computer-generated 3D graphics, and inverted hues evoking the Y2K-craze of the early ‘00s era. Rounding out the season is a capsule collaboration with legendary Japanese pop artist Rockin’ Jelly Bean as part of the latest installment of our HUF Artist Series.

Dial-up some HUF Worldwide web nostalgia this Summer.

 
 

HUF 2021 Fall Collections


HUF presents its Fall 2021 collection “Future Shock”, a range of apparel and accessories inspired by the 1970 book by the futurist Alvin Toffler.

Toffler used the term to describe a state of disorientation caused by rapid social and technological change. This change overwhelms people, Toffler argued, causing a state of shattering stress. To be Future Shocked.

The Fall collection enters the aftermath of a Future Shocked world. Where information overload has become the uninvited norm, and the demand to return to a natural, unplugged planet is on the rise. It’s technology vs. Mother Nature – this season’s creation is in the conflict.

Throughout the collection, artificial color-pop trims, logos and graphics meet a natural and earth-infused color palette. Graphic heavy patterns featuring maps, florals and organic washes, are combined with “technology vs. nature” inspired graphics.

HUF gets fully Future Shocked this Fall. Plug in.

CATALOGUE

password: HUFWOMENSFA21

 
 
 
 

 HUF HOLIDAY 2021 COLLECTIONS

Last season we came to you with a “Future Shock”, so naturally, this Holiday we present the “Aftershock” collection. Following up a season of information overload, the Holiday collection takes it back to the basics. Building towards the future, by finding inspiration from the brand’s past. The Holiday 21 collection starts with a natural color palette, and is offset with artificial color pops, trims and logos. Organic-inspired camo patterns cover fleece pants, while custom knit stripes, washes and tie-dyes are applied across classic HUF silhouettes. Printable graphics most notably get the “Aftershock” treatment this season, with a cleaner, more timeless approach.

Look out for obvious nods to HUF’s skateboarding and streetwear heritage. The HUF “Aftershock” collection makes waves this Holiday

CATALOGUES: MEN | WOMEN
SELL-IN-GUIDES: MEN | WOMEN
PRODUCT IMAGES: MEN | WOMEN
SOCIAL FLATS: MEN | WOMEN
LOOKBOOK: MEN | WOMEN
PRODUCT VIDEOS

 
 
 
 

HUF and LA-based streetwear brand Pleasures come together for a collab rooted in 90s nostalgia, feelings of friends working together, and a shared disrespect for authority. Founded by Alex James in 2015, Pleasures is known for an aesthetic inspired by the subcultures of the 90s, and is guided by the motto: “A mood. An emotion. An altered state of mind.” The HUF x Pleasures collection is a true collaboration between friends that have both lived and loved the inspirations their brands are defined by.

Highlighting the collection are cut-and-sew pieces inspired by vintage thrifting finds, complete with co-branded graphics, reflective detail, and ripstop fabrics with mesh overlays and jacquarded artwork. Obvious nods to the 90s can be found throughout the range with graphics like the Party Line, Head Unit, and the Spore Socks packaged in a VHS case. The Breaking Bread and Together graphics speak to friends coming together, while the Gang Control tee and deck make it known how we feel about the authorities.

The HUF x Pleasures mood, emotion, and state of mind releases this November.

Order deadline: JUNE 2021.
DELIVERY WINDOW: NOVEMBER 2021
Market Launch: NOVEMBER 2021

 HUF x PLEASURES SALES TOOLS
PRODUCT DESCRIPTIONS
PRESS RELEASE
LOOK BOOK IMAGES
ON-BODY IMAGES
PRODUCT FLATS

 
 

The Spring 2022 Collection Celebrates HUF’s 20th Anniversary, stepping back into the early days of the brand, pulling some of our favorite pieces from the archives, and introducing new styles inspired by Keith’s personal style and original vision for the brand.
Look out for rehashed graphics from the brand’s beginnings, nods to some of Keith’s early board graphics, and the return of the signature HUF green labels that were found on product in the original SF Store. We’d be lying if we said this 20-year anniversary wasn’t bitter sweet. The recent passing of our beloved founder and friend Keith makes this year’s anniversary hit different thatn the rest. It’s as much of a celebration of the brand’s past, as it is a tribute to Keith and the legacy he left behind.
This 20-year anniversary is for Keith. His legacy continues to live on at HUF. Today, tomorrow and forever.

CATALOG: MEN | WOMEN
SELL-IN GUIDE: MEN | WOMEN
LOOKBOOKS: MEN | WOMEN
SOCIAL FLATS: HUF D1 | HUF D2
PRODUCT FLATS: HUF D1 | HUF D2 | ACCS
PRODUCT SHOTS: HUF D1 | HUF D2
PRODUCT DESCRIPTIONS: HUF D1 | HUF D2
HUF PRINT ADS
HUF PRESS RELEASE

PASSWORD: HUFSPRING2022

PASSWORD: HUFBOTTOMS

 

The HUF 20Th anniversary continues with the summer 2022 collection, a warm-weather offering that steps back into the early days of HUF, pulling some of our favorite pieces from the archives, and introducing new styles inspired by Keith Hufnagel’s personal style and original vision for the brand. This is OG HUF with a summertime vibe, complete with rehashed art, nods to some of Keith’s early board graphics, and the return of the signature HUF green labels that were found on product in the original SF Store. Catch a sunset from the concrete jungle this season, and join us in celebrating 20 years of the brand with the summer collection. Like everything else In 2022, This One Is For Keith. His legacy continues to live on at HUF. Today, tomorrow and forever.

****Order deadline: October 04th, 2021****

Launch: Mai 2022

 
 
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HUF x MARVEL
Digging deep into the archives, the HUF x Marvel collection pulls from the pages of the most iconic – and our personal favorite – era of Marvel’s storied history, the 1990s. The art produced in the 90s is arguably some of Marvel’s most memorable work. This period included a roster of fan-fave artists that created dark cityscapes with a raw and gritty style that seamlessly blends with HUF’s overall aesthetic and worldwide presence.

The HUF x Marvel range of apparel and accessories finds inspiration from classic Marvel merch, which are now extremely rare and vintage finds, and was designed with die-hard Marvel fans in mind. Product highlights include the Ghost Rider work jacket, the X-Men resort shirt, and the Venom football jersey. Also look out for oversized belt prints, a nod to the printing techniques that were used in the 90s, along with glow in the dark inks and threads used on multiple Ghost Rider pieces.

The range also includes collectible pieces including socks that will be sold in PVC packaging, similar to Marvel action figures, and Spiderman Variant Decks that will be shipped in blind bags, similar to Marvel trading cards.

HUF x Marvel drops March 2022.

Order deadline: 10/05/21
Launch: March 2022

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Collection Notes on HUF Fall 22 (Men): Twenty years of HUF continues with the Fall 2022 collection. This season, we’re bringing the squad together across the globe for a “strength in numbers” take on our 20th Anniversary. It’s an international celebration, with connects to our friends in Europe, Asia, Australia and South America, with the product offering taking inspiration from Keith Hufnagel’s personal style and original vision for the brand.


Collection Notes on HUF Fall 22 (Women): This Fall, HUF WOMENS transitions into the season with a cozy new collection. Featuring relaxed silhouettes and effortless layers, the Fall 2022 range is the epitome of style and ease. Patches, patchwork and paisley are found throughout the assortment across notable pieces like the Patches L/S Crop Polo, Nature Patchwork Cardigan and Paisley Satin Bomber, while knits such as the Shroom Jacquard Sweater, Velour Top, Logo Sweater Vest, and Nature Buddy Bucket pay tribute to remnants of 90’s living room grunge.

 

Drawing inspiration from two past-times synonymous with the Bay Area, the HUF X Thrasher collection also sees the coming together of two of the Bay Area’s most iconic brands, both of which have endured multi-decade runs as fixtures within skateboarding. This time the two dynasties have joined together to celebrate earning the title of the GOATS. This collaboration marked by the Goats is not only a reference to being two of the Greatest brands of all Time, but also as a nod to Thrasher’s iconic Skate Goat logo, and features pieces including vintage inspired apparel, graphic tees, and ballpark themed accessories.

Order Deadline: December 6, 2021
Launch: June 2022

 

HUF x MARVEL: HULK 2022

 Since his 1962 debut, the Incredible Hulk has been on of the most iconic characters in the Marvel Universe. With this year being the 60th Anniversary, we devoted our second Marvel drop to the rage-filled, green-skinned, muscular humanoid, the Hulk.

The 60th Anniversary Hulk capsule includes fleece hoodies and shorts, tees with vintage-inspired belt prints, hats, socks and a collectible skate deck. Look out for an “Incredible Hulk 60th Anniversary” hangtag attached to each piece, and cameos from some of our other favorite Marvel characters like Spiderman and Wolverine.

The Hulk capsule drops this July, and stayed tuned for the third chapter of the HUF x Marvel series later this year.

 
 

 Twenty years of HUF comes to a close with the Holiday 2022 collection. This is the ender to a year celebrating two decades of the brand’s past, and a tribute to the one that started it all, Keith Hufnagel.

This season, we’re offering a winter-ready take on the 20th anniversary, with pieces that nod to the past, while designed to withstand the cold weather. Look out for the Center Ice Hockey jersey and other “Forever” pieces from the 20th Anniversary capsule, a heritage “Quake” print that can be found across a number of printables, and a head-to-toe sherpa fit with Lowell jacket and pant.

Join us one last time in celebrating 20 years of the HUF with the Holiday collection. This won’t be the last time we look back on the past, but we’ll be pushing towards the next twenty years from here on out.

 
 

HUF WOMENS journeys outdoors this HOLIDAY season with a collection worth the trek.

Featuring animal, cracked print thermals, ponchos and plaids, the Holiday 2022 assortment is an exploration into the wilderness. Sherpa and bark camo are found throughout the range across notable pieces like the Rainer Sherpa Coat, Gilman Double Knee Camo Pant, Bubble Camo Sherpa Pull Over and Pant, while knits such as Checked Knit Vest, Chevon Knit Top, and Lowell Jacquard Crew boasts everything from weathered earth tones to unexpected pops of bold color.

Roaming across all-terrain is the matching 12 Galaxies Faded sweat set alongside flower motif styles like the 4Ever Crew, No Harm L/S Relax Tee, Flower Bucket and ¼ sock.

Ruled by creativity, community, and authenticity, the WOMENS offering continues to reflect the unwavering respect of skate culture, an ever-evolving movement of autonomy and ingenuity that remains at the core of everything HUF

 
 

HUF x MARVEL: SPIDERMAN

 60 years ago, a New York kid was bitten by a radioactive spider, turning him into a web-slinging vigilante and one of the most iconic superheroes ever.

Our third and final drop of 2022 with Marvel, is all about the Amazing Spider-Man universe with his nefarious nemesis Venom dropping in. The HUF x Marvel grand finale goes back to the 90s era of the classic comic, featuring tees with vintage-inspired oversized prints, socks, and a collectible skate deck, all finished with a co-branded commemorative hangtag. Stay tuned for the limited Spider-Man capsule, dropping on Black Friday 2022.

 
 

SPRING 2023 COLLECTION

 Last year was time to take a victory lap. 20 Years of HUF was a milestone. Now let’s push it further and keeping it moving. It’s simple. In 2023 it’s all about focus. It starts with the skaters, creatives, artists, photographers, collaborators, and the people behind the scenes. Progression is all in the details—honing in what’s important and blocking out what’s not. Simplicity, color choices, quality, aesthetics, cultural commentary and always anti-trend. Doing what only we can do together. 

For 2023 we’re dialing it in even more. The foundation of what’s next is all about stepping up each collection with higher quality materials, and considered details. It starts with introducing a new custom tee blank we developed for an improved fit with elevated materials. We’re also refreshing what’s at the core. The HUF SET – our new Essentials program – elevates with modern updates and measured design choices. 

Same attitude, same vision, same crew, focused and leveled up for 2023.

Below an updated 2023 T-Shirt size chart

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 Since 1898, Goodyear has been a household name for being one of the largest tire companies in the world, producing tires for cars, commercial trucks, race cars, planes, and heavy moving machinery. The company’s world famous Blimp and Goodyear Wingfoot logo are both one of the most recognized advertising and corporate logos in the industry.

Coming Spring 2023, HUF explores the world of Goodyear and its archives - diving into the brand’s rich history to inspire the HUF x Goodyear Collection.

Taking cues from its rich racing heritage and the symbolic Blimp and Wingfoot motifs, the range features standout pieces including the Touring Stain Jacket, Circuit Rayon Woven Top, Final Lap Football Jersey, Touring Track pant, and screen printed T-Shirts along with an array of accessories to round it all out.

 
 

 We’re on a new horizon tip this Summer, continuing to take a look forward and delivering a new season that celebrates HUF’s craft, quality, culture, and community. Summer 23 is yet another nod to the people behind the scenes – the skaters, creatives, artists, and collaborators – the ones that keep the brand progressing into the future. Look for calls for ‘Unity’ and a ‘New Day’ this season, as we push things even further into 2023.

The Summer 23 collection combines athletic and skate staples with vintage workwear and 90s-trail aesthetics. Outerwear gets reinterpreted, and all-over prints, knits, wovens, and resort-style pieces mix archival graphics and new riffs. Summer tops come through with throwback athletic pieces and surfwear-styled knits, while printables lean into early-2000 brand imagery. The new fit and quality design updates also continue this season, including new colors of the HUF SET assortment.

 
 

 Craft. Quality. Culture. The Fall 23 collection pushes HUF design and construction further by elevating the classics and innovating new pieces, styles, and graphics. Mixing rugged outdoor and classic collegiate aesthetics with Autumn hues and soft pastels, Fall 23 focuses on technical outerwear with modern details and throwback nods.

Pulling from pop culture iconography and the intersection of ‘90s graffiti and skate design, Fall 23 graphics add seasonal colors, deep dyes, and bold prints for a vintage modern feel. Along with new flips and color-ups on brand staples, classed-up workwear, ‘70s vintage, tonal executions, and noir-influenced aesthetics bring a new HUF take on Fall.

 
 

 In 1963 Marvel masterminds Stan Lee and Jack Kirby went bigger than any other comic franchise in history. With an all-star ensemble squad on deck, The Avengers united to take on Thanos, creating one of the most legendary comic teams in history. Celebrating 60 years of Earth’s Mightiest, HUF x Avengers brings the crew back for our fourth Marvel collaboration. HUF x Avengers draws from the distinct art and vivid colors of the comic’s ‘90s era, mixing the infamous Avengers characters with HUF heritage through bold prints, all-over graphics, and vintage merch ads from the pages of the OG comic.

 
 

Since the 1960s Marvel’s X-Men franchise has been a premier title that’s defined the art, storytelling, characters craft in the comic book universe. Beloved for all eras and iterations, the ‘90s saw the Uncanny X-Man hitting a new stride with a dynamic reboot centered in next level line work, color, and complex character development.

To celebrate the comic’s 60th Anniversary, HUF x X-Men goes back to that spark in the ‘90s when comics were being redefined and a visual legacy was reborn. Tapping the classic graphics and art from back in the day, the collection mixes the X-Men world with HUF heritage with an apparel and skateboard deck collection that draws from the oversized graphics, bold colors, and unique approach of the sought-after X-Men ‘90s merch.

 
 

Cold-weather craft meets unexpected colors, patterns, and ’90s throwback graphics. Holiday 23 throws out seasonal convention and redefines winter wardrobe staples by leaning into contrasting color palettes, unique graphic placements, and revitalized HUF heritage.

A mix of staple outerwear pieces, seasonal knits, updated HUF Set pieces, and staple accessories, Holiday 23 puts an emphasis on eclectic patterns, graphic nods, and materials. Vintage, modern, collegiate, Y2K, and classic aesthetics converge in a collection that redefines winter apparel by breaking conventions, blurring lines, and mixing genres.

 
 

Born in 1995, Mobile Suit Gundam Wing defined Japanese mecha anime with complex storylines, futuristic art, and fan-favorite characters. The Gundam Wing franchise introduced a new era of storytelling and art, setting rating records in the US and ingratiated itself with anime enthusiasts, collectors, fans, and generations to come. HUF x Gundam Wing reinterprets the legendary franchise through a streetwear lens, creating a new look and feel to its beloved characters, art, and narrative.

 
 

HUF SPRING 2024

You can’t have a future without a past. The experiences, nostalgia, connections, and creativity stem from where we’ve been and where we’re headed in 2024. Reimagined, revitalized, and redefining classics by bringing in that new creativity with a nod to the past.

Rooted in where we’ve been together but not a history lesson, we’re leaning into the brands, artists, and creative freedom that got us here and pushes us forward. What’s next is what’s new. New voices, new ideas, new energy, and a new take on classic pieces, seen through a modern HUF lens for 2024.

 
 

Defined by the details and refined for the future. Summer 2024 creates new classics with a mix of emerging artists, pop culture references, and our favorite vintage pieces as the foundation of what’s next. With genre spanning graphics that take new turns and unique applications, we’re reimagining pieces from the past with new colors, washes, materials, and unexpected modern touches that could only be now. Considered design with nods to where we’ve been take us to new realms with a new focus.

 
 

HUF FALL 2024

Nostalgia for now. Classic design captures a moment and makes it timeless. The best of the past with new ideas. Fall 24 builds off where we've been and puts where we're headed at centerstage with scaled-up graphics representing our love of graffiti, music, and the creative freedom they represent.

Featuring relaxed fits and considered details, each piece is a reflection of the now with modern pigment dyes, custom finishes, and fresh 3D embroidery. The introduction of custom "H" quilted Pertex® technical fabrics offers a premium material designed for durability and wearability, time after time, wash after wash. This season we worked with HUF team rider and 2020 Thrasher SOTY, Mason Silva on a signature capsule showcasing his photography and designed for all his durability needs.

 
 

 HUF x TOYOTA LAND CRUISER Q3 24 COLLABORATION

Going back to the ‘50s, the Land Cruiser’s peerless design, durability, and ability to own terrain like no other vehicle made it an automotive icon. Decades later the Land Cruiser continues to be coveted by a cult-like following for its superior engineering, reliability, and rugged aesthetics. More than a truck, the Land Cruiser is a mindset that changed history.

 
 

 HUF HOLIDAY 2024

Holiday 24 builds off balance with a tight palette, new materials, and considered design choices that make each piece unique and cohesive. Design symmetry, refinement, and pattern bridge workwear, outdoor style, new pieces, and refreshed HUF staples.

Highlighting skateboarding’s creative side, we worked with HUF team rider Tyler Bledsoe on a new capsule blending his tattoo artwork and personal style. You’ll also find an update to the Mason capsule from Fall. Holiday 24 goes heavy on all our favorite outerwear pieces, featuring high-quality technical materials for winter wearability.

  • Catalogue
    Ordersheet (AED)

    Sell-In Guide

  • The HUF Story

  • Order Deadline:
    April 5, 2024

    Minimum Order:
    15,000 AED

  • Assets will be provided at launch.

  • Assets will be provided at launch.