HUF SPRING 2024
You can’t have a future without a past. The experiences, nostalgia, connections, and creativity stem from where we’ve been and where we’re headed in 2024. Reimagined, revitalized, and redefining classics by bringing in that new creativity with a nod to the past.
Rooted in where we’ve been together but not a history lesson, we’re leaning into the brands, artists, and creative freedom that got us here and pushes us forward. What’s next is what’s new. New voices, new ideas, new energy, and a new take on classic pieces, seen through a modern HUF lens for 2024.