PRIMITIVE DNA

Primitive Skateboarding is a premium skateboard and streetwear company founded by the legendary Paul “P-Rod” Rodriguez in 2014. The company was born out of love and passion for skateboarding, as well as the goal of inspiring skateboarders with their quality and unique products. Primitive started with humble beginnings as a small boutique in Los Angeles. Today, their products have become famous and have likely found their way to every skateboarder’s wish list.

Below you can get detailed information about the Primitive story and a look into their skate archive.

→ THE PRIMITIVE STORY
→ SKATE ARCHIVE

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PRODUCT GUIDE

See the links below for information about Primitive collections and product assets.

→ COLLECTIONS
→ SIZE CHART

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MARKETING & DOWNLOADS

See the links below for latest season toolkits and marketing assets to use for advertising or promotion on social media and e-commerce.

→ LOGO PACK
→ LATEST SEASON TOOLKIT

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DISTRIBUTION GUIDELINES

See the links below for information related to brand strategy, buying, and distribution.

→ SALES STRATEGY
→ BUYING CALENDAR
→ FLENDER SALES AREA
→ FLENDER CUSTOMER CREATION FORM

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MEDIA & PRESS

See a glimpse of Primitive’s industry impact, browse through relevant media and press coverage below.

🔗 HYPEBEAST

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