MARKET DNA

The now-cult LA-based streetwear brand and bootleg label formerly known “Chinatown Market” now “MARKET”, is the creation of Mike Cherman. Since launching in 2016, the brand has developed a devout following by tapping into and joining the most in-demand references and viral moments in popular culture and social media.

Below you can get detailed information about the MARKET story, brand elements, and highlights.

→ THE MARKET STORY
→ BRAND ELEMENTS & PHILOSOPHY
→ BRAND DECK

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PRODUCT GUIDE

See the links below for information about MARKET collections and assets such as product training, sizing, and materials.

→ COLLECTIONS
→ PRODUCT TRAINING GUIDE
→ EVERYTHING ELSE

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MARKETING & DOWNLOADS

See the links below for latest season toolkits and marketing assets to use for advertising or promotion on social media and e-commerce.

→ LOGO PACK
→ E-COMMERCE GUIDELINES
→ ART REQUEST FORM

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DISTRIBUTION GUIDELINES

See the links below for information related to brand strategy, buying, and distribution.

→ SALES STRATEGY
→ BUYING CALENDAR
→ FLENDER SALES AREA
→ FLENDER CUSTOMER CREATION FORM

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MEDIA & PRESS

See a glimpse of MARKET’s industry impact, browse through relevant media and press coverage below.

→ COMPLEX
→ HIGHSNOBIETY
→ HYPEBEAST

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