KARL KANI DNA

Karl Kani was founded by 19yo Carl Williams in Brooklyn, New York in 1989. The brand was the first to introduce the concept of baggy jeans as a fashion staple. Today, Karl Kani is recognized worldwide and is THE cult label when it comes to stylish streetwear and hip-hop fashion.

Below you can get detailed information about the Karl Kani story, brand elements, and highlights.

→ THE KARL KANI STORY
→ BRAND ELEMENTS & PHILOSOPHY

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PRODUCT GUIDE

See the links below for information about Karl Kani collections and assets such as product training, sizing, and materials.

→ COLLECTIONS
→ PRODUCT TRAINING GUIDE
→ SHOES - STYLES OVERVIEW
→ SIZE & FIT GUIDE

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DISTRIBUTION GUIDELINES

See the links below for information related to brand strategy, buying, and distribution.

→ SALES STRATEGY
→ BUYING CALENDAR
→ FLENDER SALES AREA
→ FLENDER CUSTOMER CREATION FORM

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MARKETING & DOWNLOADS

See the links below for latest season toolkits and marketing assets to use for advertising or promotion on social media and e-commerce.

→ LOGO PACK
→ LATEST SEASON TOOLKIT

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MEDIA & PRESS

See a glimpse of Karl Kani’s industry impact, browse through relevant media and press coverage below.

🔗 PRESS
🔗 CELEBRITIES
🔗 HYPEBEAST
🔗 CAN I CAMPAIGN

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