HUF DNA

HUF Founder Keith Hufnagel grew up skateboarding in the gritty streets of 1980’s New York City. Over the years, he used his experiences in the early street skating generation and city countercultures—hip hop, punk, graffiti, streetwear, and other underground movements, to develop his own namesake brand and give back to the communities and culture that inspired him.

Below you can get detailed information about the HUF story, brand elements, and highlights.

→ THE HUF STORY
→ BRAND ELEMENTS & PHILOSOPHY
→ HIGHLIGHTS
→ NEWS

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PRODUCT GUIDE

See the links below for information about HUF collections and assets such as product training, sizing, and materials.

→ COLLECTIONS
→ PRODUCT TRAINING GUIDE
→ SIZE & FIT GUIDES

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MARKETING & DOWNLOADS

See the links below for marketing assets to use for advertising or promotion on social media and e-commerce.

→ LOGO PACK
→ LATEST SEASON TOOLKIT
→ SOCIAL MEDIA GUIDE

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DISTRIBUTION GUIDELINES

See the links below for information related to brand strategy, buying, and distribution.

→ SALES STRATEGY
→ BUYING CALENDAR
→ FLENDER SALES AREA
→ FLENDER CUSTOMER CREATION FORM

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MEDIA & PRESS

See a glimpse of HUF’s industry impact, browse through relevant media and press coverage below.

🔗 HYPEBEAST
🔗 HIGHSNOBIETY
🔗 COMPLEX
🔗 HUF VIDEOS
🔗 SKATE TEAM

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