EDWIN DNA

EDWIN is a progressive denim brand that blends their Japanese background, craftsmanship and expertise with a European contemporary flavour, vision and attitude.

Counter-cultural music, art and international style-tribes are touchstones to their creative vision; celebrating all things denim and non-denim with inspiration taken from everyday life, from urban street, surf and skate culture, as well as traditional and contemporary denim.

Below you can get detailed information about the EDWIN story, brand elements, and highlights. 

→ THE EDWIN STORY
→ BRAND ELEMENTS & PHILOSOPHY
→ HIGHLIGHTS
→ NEWS

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PRODUCT GUIDE

See the links below for information about EDWIN collections and assets such as product training, sizing, and materials.

→ COLLECTIONS
→ PRODUCT TRAINING GUIDE
→ PRODUCT KNOWLEDGE
→ SIZE GUIDES

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MARKETING & DOWNLOADS

See the links below for latest season toolkits and marketing assets to use for advertising or promotion on social media and e-commerce.

→ LOGO PACK
→ ART REQUEST FORM

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DISTRIBUTION GUIDELINES

See the links below for information related to brand strategy, buying, and distribution.

→ SALES STRATEGY
→ BUYING CALENDAR
→ FLENDER SALES AREA
→ FLENDER CUSTOMER CREATION FORM

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MEDIA & PRESS

See a glimpse of EDWIN’s industry impact, browse through relevant media and press coverage below.

🔗 HYPEBEAST
🔗 I-D VICE
🔗 COMPLEX

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